Cookie Policy

This Cookie Policy explains how Superior Air Inc. (“Superior Air,” “we,” “us,” or “our”) uses cookies and similar technologies on superiorairinc.net.

This Cookie Policy should be read together with our Privacy Policy, which explains more generally how Superior Air collects, uses, discloses, retains, and protects personal information.

What Cookies and Similar Technologies Are

Cookies are small data files that websites may store on or access from a browser or device. Similar technologies include browser storage, pixels, tags, advertising identifiers, and other technologies used to recognize a browser or device, maintain preferences, provide security, measure website activity, or attribute advertising.

Some technologies are required for the website to operate properly. Others are optional and are used for analytics or advertising purposes.

How Superior Air Uses Cookies and Similar Technologies

Superior Air may use cookies and similar technologies to:

• Operate and secure the website
• Prevent spam, fraud, abuse, and automated form submissions
• Remember privacy and cookie preferences
• Maintain necessary website sessions
• Understand how visitors use the website
• Diagnose website errors and performance issues
• Understand how visitors found Superior Air
• Measure whether advertising results in website visits, inquiries, appointments, or customers
• Improve the website and advertising

Where applicable law requires consent, optional analytics and advertising technologies are not activated until the visitor provides the required consent.

Strictly Necessary Technologies

Strictly necessary technologies are required to provide core website functionality or security. They may be used to:

• Store your cookie and privacy preferences
• Protect forms from automated abuse
• Maintain required session or security information
• Authenticate authorized administrative users
• Maintain website reliability and security

These technologies cannot be disabled through Superior Air’s Cookie Settings because doing so could prevent requested website functionality or security features from operating.

Superior Air may use Cloudflare Turnstile or similar security technologies to distinguish legitimate visitors from automated scripts and protect website forms.

Analytics Technologies

With your permission where required, Superior Air may use analytics technologies to understand how visitors use the website and to improve website performance and content.

Google Analytics 4

Superior Air may use Google Analytics 4 (“GA4”), a web analytics service provided by Google.

Google Analytics may process information such as:

• Browser and device information
• Pages viewed
• Website interactions
• Referring pages
• Approximate geographic information
• Session information
• Cookie or browser identifiers

Google Analytics may use cookies including _ga and related identifiers.

Superior Air does not intentionally send names, telephone numbers, email addresses, or HVAC form responses to Google Analytics.

Where consent is required, optional Google Analytics functionality remains disabled until analytics consent is provided.

Advertising and Attribution Technologies

With your permission where required, Superior Air may use advertising and attribution technologies to understand whether advertising produces website visits, inquiries, appointments, or customers and to improve advertising performance.

Meta Pixel

Superior Air may use the Meta Pixel, provided by Meta Platforms, Inc.

The Meta Pixel may process:

• Page visits
• Advertising identifiers
• Browser and device information
• Facebook click identifiers
• Conversion events
• Advertising campaign information
• _fbp and _fbc identifiers

Where permitted, Superior Air may use Meta advertising tools to measure whether someone who interacted with an advertisement later submitted an inquiry or scheduled an appointment.

Meta Conversions API

Superior Air may also use Meta’s Conversions API to transmit permitted conversion information from Superior Air’s servers to Meta.

Server-side advertising processing remains subject to applicable privacy choices and applicable law. Server-side transmission is not treated as exempt from privacy requirements merely because it does not rely on a browser cookie.

Superior Air First-Party Attribution

Superior Air may use first-party browser identifiers to understand how a visitor first reached and most recently reached the website.

These identifiers may include:

• sai_vid
• sai_sid
• sai_ft
• sai_lt

Depending on the implementation, these identifiers may record information such as:

• Random visitor/session identifiers
• Referral source
• Marketing campaign
• UTM parameters
• First-touch attribution
• Last-touch attribution

They are not intended to contain your name, email address, or telephone number.

Where these technologies are used for optional advertising attribution and applicable law requires consent, they will not be activated until the appropriate consent is provided.

Security and Fraud-Prevention Technologies

Superior Air may use technologies provided by Cloudflare, Sentry, hosting providers, database providers, and other infrastructure vendors to protect the website, identify errors, prevent fraud, and maintain reliability.

Security technologies used solely for necessary website security may operate regardless of optional analytics or advertising preferences where permitted by law.

Your Cookie Choices

When the Superior Air website presents a cookie consent banner, you may choose:

• Accept Optional Cookies to allow optional analytics and advertising technologies;
• Reject Optional Cookies to decline optional analytics and advertising technologies; or
• Cookie Settings to choose individual categories.

Rejecting optional cookies does not prevent you from:

• Browsing the website
• Requesting an HVAC estimate
• Submitting a service request
• Contacting Superior Air
• Scheduling an appointment

Some analytics or advertising measurement functions may not operate after optional cookies are rejected.

Changing Your Preferences

You may change your cookie preferences at any time by selecting Cookie Settings in the website footer.

Cookie Settings

Changing your preferences affects future optional processing as technically feasible.

Deleting or disabling a cookie does not necessarily delete information that was previously transmitted to a service provider in accordance with the privacy choices and laws applicable at that time.

Browser Controls

Most browsers allow you to:

• View cookies
• Delete cookies
• Block cookies
• Restrict third-party cookies
• Clear cookies when the browser closes
• Use private or incognito browsing modes

Browser controls may affect website functionality.

Global Privacy Control

Some browsers or extensions support Global Privacy Control (“GPC”) or other legally recognized opt-out preference signals.

Where applicable law requires Superior Air to recognize such a signal, Superior Air will treat a qualifying signal as an applicable request to opt out of sale, sharing, or targeted-advertising processing associated with that browser or device.

GPC does not necessarily control every type of data processing performed by Superior Air.

Third-Party Technologies

Third-party providers may process information according to their own privacy policies and terms.

Providers used by Superior Air may include:

• Google
• Meta
• Cloudflare
• Sentry
• Vercel
• Supabase
• Resend
• Google Calendar or another scheduling provider

The providers actually used may change as the website and business systems change.

Superior Air’s Privacy Policy contains additional information regarding these providers and how personal information may be disclosed.

Cookie Retention

Different cookies and similar technologies remain active for different periods depending on their purpose and provider.

Some are deleted when a browser session ends. Others may remain until they expire, are deleted by the visitor, or are replaced.

Superior Air periodically reviews the technologies used on the website and seeks to retain optional identifiers only for as long as reasonably necessary for their stated purposes.

Changes to This Cookie Policy

Superior Air may update this Cookie Policy when our website, technologies, providers, or legal requirements change.

The date at the top of this page identifies the most recent update.

If a change materially affects the way optional technologies are used, Superior Air will request updated consent where required by applicable law.

Contact

Questions about this Cookie Policy or Superior Air’s privacy practices may be directed to:

Superior Air Inc
8860 Kenamar Dr, Suite 309
San Diego, CA 92121
United States
Telephone: (858) 635-6270
Website: superiorairinc.net

For additional information about how Superior Air handles personal information, see our Privacy Policy.