Privacy & Cookie Policy

Superior Air Inc. (“Superior Air,” “we,” “us,” or “our”) respects the privacy of visitors, customers, and prospective customers. This Privacy & Cookie Policy explains how we collect, use, disclose, retain, and protect personal information when you visit superiorairinc.net, use our website, submit an inquiry, request an estimate, schedule an appointment, communicate with us, or otherwise interact with Superior Air.

This Policy applies to information collected through our website and related online services. It does not apply to information collected by third parties through websites or services that we do not control.

Superior Air provides HVAC services primarily in San Diego County, California, United States.

1. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

When you request an estimate, submit a form, schedule an appointment, call us, email us, or otherwise contact us, we may collect:

• First and last name
• Telephone number
• Email address
• Property address or ZIP code
• Property type
• Whether you are the homeowner, owner, property manager, or other decision-maker
• Information about your HVAC system, including system type, approximate age, condition, repair or replacement needs, and requested services
• Desired project timing
• Appointment date and time
• Communication preferences
• Messages, questions, photographs, documents, or other information you choose to provide
• Information relating to estimates, proposals, services, contracts, warranties, and customer relationships

You are not required to provide personal information merely to browse the website. Certain information is required if you want us to respond to a request, provide an estimate, schedule an appointment, or perform services.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect information such as:

• IP address or a pseudonymized or hashed representation of an IP address
• Browser type
• Operating system
• Device type
• Screen and device characteristics
• Approximate geographic location derived from an IP address
• Pages viewed
• Links and buttons clicked
• Referring website or page
• Date and time of access
• Session information
• Website performance and diagnostic information
• Advertising and campaign parameters
• UTM parameters
• Facebook click identifiers and related advertising identifiers
• Cookie identifiers
• Conversion and attribution information
• Information about how you interact with forms and website features

We may use pseudonymized identifiers to detect duplicate or abusive submissions, understand site usage, maintain attribution, and secure the website.

A hashed or pseudonymized identifier should not be understood to mean that the underlying information is necessarily anonymous under all applicable privacy laws.

2. Sources of Personal Information

We may obtain personal information:

• Directly from you
• Automatically from your browser or device
• From advertising and analytics platforms through which you interact with our advertising
• From scheduling or communications providers that you use to interact with us
• From referral sources
• From service providers acting on our behalf
• From publicly available information where permitted by law

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and service requests
• Determine whether a property is within our service area
• Evaluate HVAC service, repair, replacement, installation, or maintenance requests
• Prepare and provide estimates or proposals
• Schedule, confirm, modify, and manage appointments
• Communicate regarding appointments, estimates, projects, services, warranties, or customer relationships
• Perform HVAC work and administer customer relationships
• Provide customer support
• Determine whether an inquiry appears to relate to HVAC replacement, repair, commercial work, or another service
• Prioritize and route inquiries based on service area, requested service, timing, and other information provided
• Measure website and advertising performance
• Attribute inquiries and customers to particular advertising campaigns or marketing channels
• Improve our advertising, website, services, and customer experience
• Detect fraudulent, automated, abusive, or malicious activity
• Protect our website, systems, customers, employees, and business
• Debug technical problems and monitor website reliability
• Maintain business, accounting, insurance, warranty, tax, legal, and operational records
• Establish, exercise, or defend legal claims
• Comply with applicable laws, regulations, legal processes, and governmental requests
• Carry out a merger, acquisition, financing, restructuring, sale, or other business transaction

We may also use information for another purpose that we disclose to you at the time of collection or for which you give consent.

4. Automated Lead Classification

We may use automated rules to help categorize or prioritize inquiries based on information such as service area, requested service, HVAC system age, project timing, and whether the person submitting the inquiry is a property decision-maker.

These tools are used for administrative routing, lead qualification, and response prioritization.

We do not use this website’s lead-scoring system to make decisions that produce legal or similarly significant effects concerning an individual.

5. Cookies and Similar Technologies

We use cookies, pixels, browser storage, server-side identifiers, and similar technologies for security, functionality, analytics, attribution, and advertising.

Where applicable law requires consent, non-essential analytics and advertising technologies are disabled until the visitor provides the required consent.

You can review or change your choices at any time through the Cookie Settings or Your Privacy Choices link on the website.

Strictly Necessary and Security Technologies

These technologies are required for functionality, security, fraud prevention, form protection, user preferences, or similar essential purposes.

They may include technologies used to:

• Maintain website security
• Prevent spam and automated submissions
• Maintain necessary session state
• Remember privacy choices
• Authenticate administrative users
• Protect forms and infrastructure

Superior Air uses Cloudflare Turnstile or similar security technology to help distinguish legitimate visitors from automated systems. Cloudflare may process technical browser and network signals for this purpose.

Strictly necessary technologies may operate without optional advertising or analytics consent where permitted by applicable law.

Superior Air First-Party Attribution Technologies

Our website may use first-party identifiers including:

• sai_vid
• sai_sid
• sai_ft
• sai_lt

These technologies help us understand the first and most recent source through which a visitor reached the website and associate an inquiry with a marketing channel or campaign.

They may record items such as random browser identifiers, referral information, campaign parameters, and attribution information.

They do not intentionally contain your name, telephone number, or email address.

Where legally required, these technologies are treated as optional unless they are strictly necessary for a particular requested function.

Google Analytics

We may use Google Analytics 4 (“GA4”) to measure website usage and performance.

Google Analytics may process information such as browser identifiers, device information, approximate geographic information, pages viewed, interactions, referral sources, and cookie identifiers.

Google Analytics may use cookies such as _ga and related identifiers.

Where legally required, Google Analytics will not be activated until the user has provided the applicable consent.

We do not intentionally send names, email addresses, telephone numbers, or other direct contact information to Google Analytics.

Meta Pixel and Meta Conversions API

We may use the Meta Pixel and Meta Conversions API to measure and improve advertising on Facebook, Instagram, and other Meta services.

These technologies may process:

• Advertising and browser identifiers
• _fbp and _fbc identifiers
• Facebook click identifiers
• Page visits
• Lead and appointment conversion events
• Campaign and advertisement identifiers
• Device and browser information

When permitted by applicable law and applicable platform rules, we may transmit hashed contact information or other permitted matching information to Meta to measure whether advertising resulted in inquiries or customers.

Hashing is a security and matching measure and does not necessarily cause the information to cease being personal information under applicable law.

Where legally required, Meta advertising technologies will not be activated until the required consent has been obtained.

Sentry and Technical Diagnostics

We may use Sentry or similar monitoring services to identify software errors, outages, performance problems, and security-related issues.

Technical diagnostic information may include device, browser, network, page, error, and application-event information.

We configure monitoring systems to reduce unnecessary collection of customer contact information and other personal information.

6. Current Cookie Information

The specific cookies and similar technologies used by the website may change as our website and service providers change.

The website’s Cookie Settings interface contains the current categories of optional technologies and allows you to accept, reject, or modify applicable preferences.

Cookie retention periods vary by technology and purpose. We retain identifiers for no longer than reasonably necessary for the purposes described in this Policy, subject to the settings and retention practices of the applicable provider.

7. Cookie Choices

Depending on your location, you may have the ability to:

• Accept all optional cookies
• Reject all optional cookies
• Enable or disable categories of optional cookies
• Change previously selected preferences
• Block or delete cookies through your browser
• Use supported browser-based privacy signals

Rejecting optional cookies will not prevent you from requesting Superior Air’s HVAC services, although certain analytics, attribution, personalization, or advertising measurement functions may not operate.

8. Global Privacy Control and Do Not Track

Some browsers and extensions transmit privacy preference signals.

Where applicable law requires us to recognize a qualifying Global Privacy Control (“GPC”) or other legally recognized opt-out preference signal, we will treat the signal as a request to opt out of applicable sale, sharing, or targeted-advertising processing for that browser or device.

Older Do Not Track (“DNT”) signals do not have a single universally accepted technical or legal standard. We do not currently treat a standard DNT header by itself as an opt-out request unless applicable law requires otherwise.

You may always use our Cookie Settings or Your Privacy Choices controls regardless of your browser’s DNT setting.

9. How We Disclose Personal Information

We may disclose personal information to companies that provide services on our behalf or support our business operations.

Depending on the services in use, recipients may include:

Website and Infrastructure Providers

Providers such as Vercel, Supabase, database providers, hosting providers, cloud infrastructure providers, and related technical vendors.

Communications Providers

Providers such as Resend and other systems used to send email confirmations, internal lead notifications, appointment messages, and related communications.

Scheduling Providers

Google Calendar or another scheduling provider when you request or schedule an appointment.

Analytics Providers

Google and other analytics providers where enabled.

Advertising Providers

Meta and other advertising platforms where enabled.

Security and Monitoring Providers

Cloudflare, Sentry, and other security, fraud-prevention, reliability, and monitoring providers.

Professional Advisers

Attorneys, accountants, insurers, consultants, auditors, and other advisers where reasonably necessary.

Governmental and Legal Recipients

Government agencies, law enforcement, regulators, courts, litigants, or other recipients where disclosure is required or permitted by law or reasonably necessary to protect rights, property, safety, or legal interests.

Business Transaction Recipients

A potential or actual buyer, seller, lender, investor, successor, or adviser involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.

We require service providers to process information consistently with their contractual obligations and applicable law.

10. Sale, Sharing, and Targeted Advertising

Superior Air does not sell personal information for monetary payment.

However, our use of certain advertising technologies, including Meta and potentially other advertising or analytics services, may be considered a “sale,” “sharing,” “targeted advertising,” or similar regulated disclosure under certain U.S. state privacy laws even when no money is exchanged for the information.

Where such laws apply, eligible individuals may opt out through:

Your Privacy Choices

or through a qualifying Global Privacy Control signal.

When a valid opt-out applies, we will take reasonable steps to prevent applicable advertising technologies from processing information in a manner covered by the opt-out.

We do not knowingly sell or share personal information of individuals under 16 for cross-context behavioral advertising.

11. Categories of Personal Information Disclosed

Depending on how you use the website, categories disclosed to service providers or other recipients may include:

• Identifiers, such as name, email address, telephone number, postal address, IP address, browser identifier, or advertising identifier
• Customer and service-request information
• Commercial information relating to requested or purchased HVAC services
• Internet or electronic-network activity
• Approximate geographic information
• Website interaction and attribution information
• Appointment and communications information
• Inferences used to categorize or prioritize an inquiry

We do not intentionally collect through ordinary website forms sensitive information such as Social Security numbers, government identification numbers, financial account credentials, biometric identifiers, precise geolocation, medical information, or genetic information.

Please do not submit sensitive information that is not reasonably necessary for your HVAC request.

12. Email Communications

We may send transactional or relationship emails concerning:

• Requests you submitted
• Appointments
• Estimates
• Services
• Projects
• Customer support
• Other communications reasonably related to your relationship with Superior Air

If we send promotional or marketing emails, you may opt out of marketing emails using the unsubscribe mechanism in the message.

Opting out of marketing messages does not prevent us from sending non-marketing communications reasonably necessary to administer an existing request, appointment, project, contract, warranty, payment, or customer relationship.

13. Text Messages

If you provide a mobile telephone number, we may use it to respond to a request or communicate regarding an appointment, estimate, service, or existing customer relationship as permitted by law.

We will obtain any consent required by applicable law before sending marketing or promotional text messages.

Where you separately opt in to marketing text messages:

• Consent is not a condition of purchasing goods or services
• Message frequency may vary
• Message and data rates may apply
• Reply STOP to opt out
• Reply HELP for assistance

After an opt-out, we may send a confirmation message where legally permitted.

We may continue to communicate through another permitted channel regarding an active service request or customer relationship.

14. Legal Bases for Processing Where GDPR or Similar Law Applies

If the European Economic Area GDPR, UK GDPR, or another law requiring a legal basis applies to our processing, our legal bases may include:

Steps Requested Before Entering a Contract

For example, responding to a request for an HVAC estimate or appointment.

Performance of a Contract

For example, administering HVAC services you requested.

Legitimate Interests

Where permitted, including:

• Operating and improving our business
• Responding to ordinary customer inquiries
• Securing the website
• Preventing fraud and abuse
• Maintaining appropriate business records
• Understanding the effectiveness of our services and website
• Establishing or defending legal claims

We consider the effect of such processing on individual privacy rights before relying on legitimate interests.

Consent

Where consent is required, including certain:

• Advertising cookies
• Analytics cookies
• Marketing communications
• Optional tracking technologies

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before withdrawal.

Legal Obligations

Where processing is necessary to comply with law, regulation, legal process, tax requirements, accounting obligations, licensing requirements, or other legal duties.

15. Retention of Information

We retain personal information for no longer than reasonably necessary for the purposes for which it was collected, including:

• Responding to inquiries
• Providing estimates
• Scheduling and performing services
• Administering customer relationships
• Warranty administration
• Accounting and tax requirements
• Insurance requirements
• Contractor and business-record requirements
• Fraud and security prevention
• Resolving disputes
• Enforcing agreements
• Establishing or defending legal claims
• Other legal and regulatory obligations

Different categories of information may have different retention periods.

Information that is no longer reasonably necessary may be deleted, de-identified, or anonymized, subject to technical limitations and lawful retention requirements.

Backup systems may retain deleted information temporarily until backups are overwritten in the ordinary course.

16. Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.

Depending on the system, safeguards may include:

• HTTPS encryption in transit
• Authentication and access controls
• Restricted administrative access
• Database security controls
• Server-side validation
• Anti-bot protections
• Rate limiting
• Monitoring and error detection
• Security logging
• Access restrictions for service providers
• Secure credential management

No website, network, transmission method, or storage system can be guaranteed to be completely secure.

You should not send passwords, financial-account credentials, Social Security numbers, or other unnecessary highly sensitive information through ordinary website forms.

17. Data Breaches

If we determine that personal information has been involved in a security incident, we will investigate and take responsive action appropriate to the circumstances.

Where applicable law requires notification to affected individuals, regulators, or other parties, we will provide such notification in accordance with applicable legal requirements.

18. California Privacy Disclosures

Superior Air is located in California and operates a commercial website that collects personal information from California consumers.

California residents may have rights under one or more California privacy laws.

California Online Privacy Protection Act

This Policy identifies:

• Categories of personal information collected
• Categories of third parties with whom information may be disclosed
• Our online-tracking practices
• How we respond to privacy preference signals
• How individuals may contact us regarding their information
• The effective date of this Policy

CCPA and CPRA

The California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies only to businesses that meet applicable statutory requirements.

If the CCPA applies to Superior Air with respect to your personal information, you may have rights including:

• Right to know what personal information we collect, use, disclose, sell, or share
• Right to access applicable personal information
• Right to request deletion, subject to exceptions
• Right to request correction of inaccurate personal information
• Right to opt out of the sale or sharing of personal information
• Right to limit certain uses and disclosures of sensitive personal information where applicable
• Right not to receive discriminatory treatment for exercising privacy rights

Superior Air does not discriminate against an individual for exercising a legally protected privacy right.

Where required, we will honor qualifying Global Privacy Control signals.

19. Privacy Rights in Other U.S. States

Residents of certain U.S. states may have additional rights under applicable comprehensive state privacy laws.

Depending on the jurisdiction and whether the law applies to Superior Air, these may include rights to:

• Confirm whether we process personal information
• Access personal information
• Correct inaccurate information
• Delete personal information
• Obtain a portable copy
• Opt out of sale
• Opt out of targeted advertising
• Opt out of certain profiling
• Appeal a denial of a privacy request

We will honor applicable rights where required by law.

If applicable state law gives you a right to appeal our decision regarding a privacy request, you may contact us using the methods below and state that your request is an Appeal of Privacy Decision.

20. EEA, United Kingdom, and Other International Privacy Rights

Superior Air provides HVAC services in the United States and does not market HVAC installation or repair services outside our U.S. service area.

If the GDPR, UK GDPR, or another applicable international privacy law nevertheless grants you rights in connection with our processing, those rights may include:

• Access
• Correction
• Erasure
• Restriction of processing
• Data portability
• Objection
• Withdrawal of consent
• Rights relating to certain automated decision-making
• The right to complain to an applicable data protection authority

These rights may be subject to legal conditions, limitations, and exceptions.

21. International Data Transfers

Superior Air is located in the United States.

If you access the website from another country, information may be processed or stored in the United States or other countries where our service providers operate.

Where applicable data-protection law requires safeguards for international transfers, we or our service providers may rely on legally recognized mechanisms such as:

• Adequacy decisions
• Standard Contractual Clauses
• The UK International Data Transfer Agreement or applicable UK Addendum
• Applicable certification frameworks
• Other lawful transfer mechanisms

The privacy and data-protection laws of the United States may differ from those in your country.

22. Your Privacy Requests

You may contact us to request access, correction, deletion, or another privacy right that applies to you.

We may need to verify your identity before fulfilling certain requests.

Verification information will be used only for verification and security purposes.

We may deny or limit a request when permitted or required by law, including where information must be retained for:

• Completing a transaction or service
• Warranty administration
• Security or fraud prevention
• Tax, accounting, insurance, legal, licensing, or regulatory requirements
• Establishing, exercising, or defending legal claims
• Another legally permitted purpose

Where legally permitted, an authorized agent may submit a request on your behalf. We may require evidence of authorization and may independently verify your identity.

23. Children

Superior Air’s website and HVAC services are directed to adults arranging services for homes, commercial properties, or other buildings.

We do not knowingly collect personal information online from children under 13.

We do not knowingly sell or share personal information of individuals under 16 for targeted or cross-context behavioral advertising.

If you believe a child has submitted personal information to us, contact us so that we can review and, where appropriate, delete it.

24. Third-Party Websites and Services

Our website may contain links to websites, applications, social-media platforms, financing providers, manufacturers, or other third-party services that Superior Air does not control.

Their privacy practices are governed by their own policies.

This Privacy & Cookie Policy applies only to Superior Air’s processing of personal information.

25. Changes to This Policy

We may update this Privacy & Cookie Policy when our practices, technology, service providers, or legal obligations change.

The Last Updated date at the top identifies the most recent revision.

If a change is material, we may provide additional notice where appropriate or legally required.

We will not retroactively use personal information in a materially different manner without providing any notice or consent required by applicable law.

26. Contact Superior Air

Questions, concerns, and privacy requests may be submitted to:

Superior Air Inc
8860 Kenamar Dr, Suite 309
San Diego, CA 92121
United States
Telephone: (858) 635-6270
Website: superiorairinc.net

You may also submit a privacy request through the contact form on our website. Please identify the request as a Privacy Request so that it can be routed appropriately.